TMBA532: The Middle Game

We often talk about the "1,000 Day Principle" or the idea that it will take about 1,000 days to get a new business off the ground before it replaces the income from your 9-to-5. But what happens after those 1,000 Days? Chris Cage's 1,000 Day Journey has been well-documented on previous episodes of this podcast. Chris is the founder of Greenbelly, a company that manufactures high-quality meal bars for hikers. Greenbelly is now over 5 years old, and Chris is facing a whole new set of challenges. Chris joins us this week to talk about how he has handled the "Middle Game" of entrepreneurship. You'll hear about his first full-time hire, how he has created a repeatable process for getting clients, why he is taking time away from the business, and much more.