TMBA543: Taking the Entrepreneurial Leap

One of the most widely read and recommended books about business management is Gino Wickman’s 'Traction'. When Gino’s team reached out to say that he had a new book coming out that was aimed at helping would-be and early-stage entrepreneurs, we jumped at the opportunity to invite Gino on to the podcast to talk about it. On today's podcast, Ian sits down with Gino to discuss the ideas raised in his new book, ‘Entrepreneurial Leap’. In this wide-ranging conversation, you'll hear Gino's thoughts on the value of going to college, whether you should be following the passion or the money, and why not everyone is cut out to be an entrepreneur.