TMBA627: Building an Agency You Can Exit From

Today's episode is all about building, scaling, and ultimately selling an agency. We know agencies don't usually get a lot of love on the show but they can be a great way to get started, and an incredible stepping stone in your career. Jodie Cook describes herself as an "athlete, writer, and entrepreneur", and when she says athlete, she means it. She has represented the UK internationally, and she built her agency as a lifestyle business with the intention of complimenting her career as a competitive powerlifter. When the time came to sell that business, a social media consultancy that was founded around her name, not only did she have a very successful exit, she was able to walk away without any type of earnout period. Jodie joins us on this week's podcast to share her story. You'll hear about her strategies for landing different types of clients, how she was able to remove herself from "The Jodie Show" that she had created in her business, and a whole lot more.