TMIT 23: Why We Started The Most Important Thing (The Backstory Episode)  episode artwork

EPISODE · Aug 11, 2025 · 26 MIN

TMIT 23: Why We Started The Most Important Thing (The Backstory Episode)

from The Most Important Thing: Exploring Family Culture and Leadership at Home · host Danielle and Greg Neufeld

Why We Started The Most Important Thing (The Backstory Episode)TMIT 23 🎙️ Every journey has a beginning, and this is ours. We recorded this episode a few days after 01 Family Meetings. We didn’t release it at the time because, well, it felt premature. But we also didn’t want to wait too long, so here we are.At the time, we really didn’t know where we were going but we did have a feeling: that family culture matters and more people will want to talk about it.In this conversation, we unpack the moments and micro-decisions that led us here. We talk about: Why building a strong family culture feels like our most important work, and why now. How our professional experiences with high-performance culture inform what we want to create at home. The kind of community we hope to build with this podcast. Why this project is as much a time capsule for our kids as it is a resource for other parents.This episode is a peek at why we’re here and what we hope to create together with all of you.

Why We Started The Most Important Thing (The Backstory Episode)TMIT 23 🎙️ Every journey has a beginning, and this is ours. We recorded this episode a few days after 01 Family Meetings. We didn’t release it at the time because, well, it felt premature. But we also didn’t want to wait too long, so here we are.At the time, we really didn’t know where we were going but we did have a feeling: that family culture matters and more people will want to talk about it.In this conversation, we unpack the moments and micro-decisions that led us here. We talk about: Why building a strong family culture feels like our most important work, and why now. How our professional experiences with high-performance culture inform what we want to create at home. The kind of community we hope to build with this podcast. Why this project is as much a time capsule for our kids as it is a resource for other parents.This episode is a peek at why we’re here and what we hope to create together with all of you.

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TMIT 23: Why We Started The Most Important Thing (The Backstory Episode)

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This episode was published on August 11, 2025.

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Why We Started The Most Important Thing (The Backstory Episode)TMIT 23 🎙️ Every journey has a beginning, and this is ours. We recorded this episode a few days after 01 Family Meetings. We didn’t release it at the time because, well, it felt...

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