TMT:42 Jon Collins on How The Grassroots Levy Will Reshape The Live Biz, Plus The Big Misunderstanding Over Dynamic Pricing

Welcome to The Money Trench! This week, Mark is joined live by Jon Collins, CEO of LIVE (Live music Industry Venues & Entertainment) and chair of the Liverpool City Region Music Board, at the UK Music Academic Partnership event in Liverpool. As a figure at the forefront of the grassroots levy, Jon explains the reasoning behind it and how he sees the future of the scheme. The pair also chat about the current state of the UK live industry, how LIVE is working across government and industry to keep UK live music thriving, and what everything they do means for artists, venues, and fans. NEWSLETTER ⁠⁠Sign up HERE⁠⁠ for the TMT newsletter - featuring each week’s hottest music industry stories. PPL  The Money Trench is sponsored by the ⁠⁠PPL⁠⁠. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on:  Instagram:⁠⁠ ⁠⁠⁠⁠@the_money_trench⁠⁠ LinkedIn: ⁠⁠The Money Trench⁠⁠ Website: ⁠⁠The Money Trench⁠⁠ GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! -⁠⁠ Get in touch here!⁠⁠ Thanks to our partners ⁠⁠PPL ⁠⁠ ⁠⁠Earth/Percent⁠⁠ ⁠⁠Tom A Smith⁠⁠ ⁠⁠Aimless Play⁠⁠ ⁠⁠Fourth Pillar⁠⁠ ⁠⁠Sennheiser⁠⁠ ⁠⁠Junkhead Studio⁠⁠ ⁠⁠Tape Notes⁠⁠ Executive Producer: Mike Walsh Producer: Tape Notes