TNP71 Kelly Diels on the Female Lifestyle Empowerment Brand

Let’s talk about the connection between “conscious marketing” and Pick Up Artist culture, shall we? You may be surprised to discover that there’s actually quite a clear and direct connection. If you’re an entrepreneur in the personal development or spiritual space, this episode is for you. If you’ve ever been had by a Pick Up Artist (PUA), a narcissist, or experienced buyer’s remorse after a major purchase that involved a charismatic salesperson or coach, this episode is for you. Kelly Diels is a writer and feminist marketing consultant who has articulated a severely problematic phenomenon she’s named the Female Lifestyle Empowerment Brand, (FLEB), the effects of which can be seen all around us. FLEB is basically this: a marketing approach leading with beauty, wealth and privilege, constructed as empowerment. In other words, empowerment – which is supposed to be a collective experience of liberation – is presented as an individual experience of wealth and privilege. In business, spirituality, politics, parenting, and beyond, the FLEB effect is pervasive and harmful. But we can stop supporting it and stop perpetuating it if we know what to look for. This episode is meant to educate and inoculate. Read Kelly’s essays on the FLEB and sign up for her newsletter for weekly evolution. If you’re seeking to transform the way you do business, consider joining Kelly’s Facebook group, How To Sell To Women Without Selling Them Out. The book Kelly mentions – a big favourite on the podcast – is Influence: The Psychology of Persuasion by Robert Cialdini