To Ad or Not to Ad... That Is the Question.

Paid marketing can be a great way to grow your  business. Apart from social media, we can advertise on various platforms such as television, radio, and even newspapers.In this episode of the Influence By Design podcast, Samantha and Tim talk about the answer to the crucial question - to ad or not to ad?Before getting down to the nitty-gritty of advertising, business owners need to understand who their ideal audience is and the pain points that you can help them solve. Once this has been nailed down, it saves a lot of time and money from being wasted on advertising.Making sure you have laid down the foundations for advertising guarantees a smooth flow of opportunities through your business pipeline.If you want to know more about how advertising can help your business scale, be sure to listen to this episode.WHAT YOU’LL DISCOVER IN THIS EPISODE:What Samantha loves about paid marketing (02:15)When is the best time to start paid marketing? (05:12)Where does paid marketing lead? (07:25)The consequences of running only one ad in one channel (09:20)What is banner blindness? (11:10)Tim & Samantha’s biggest takeaway in regards to paid marketing (13:09)For full show notes and links visit:  https://samanthariley.global/podcast/371/