🎙️To be regenerative, is to be positive in 4D! with Marcelo Behar, CSR director at Natura

"TO BE REGENERATIVE IS TO BE POSITIVE, IN 4D!" Such an inspiring vision from Marcelo Behar, Vice President of Sustainability at Natura &Co. Leaders need to design their strategy and monitor business value creation on the triple bottom line: planet, people and profit, as One metric, in order to survive the next 50 years. The new generation will increasingly become employee, citizens, consumers, and investors  of sustainable businesses. Embracing circularity and regeneration is paramount. And to be regenerative you must be positive on 4 dimensions simultaneously: nature, carbon, social and financial. For example, Natura has created a technique with Agro forestry to turn palm oil into a regenerative practice benefiting all. The top 3 challenges to embark on this virtuous model are: 1. Complexity. Sustainability should not be another layer of complexity or acronyms but a simple strategy across the business. A conscious awareness of what we take away from nature when manufacturing, retailing, or using something, and a personal will to make smarter choices. 2. Building trust. Staying away from greenwashing by choosing common metrics and getting 3rd party verification like B.Corp. 3. Enabling dialogue between public and private sectors. Connecting where you want to be and who you want to be with in the scientific, Business, NGos, communities to build regenerative and circular solutions together. 🎧 listen to the full episode 🔎 https://tnfd.global/ , https://www.cbd.int/conferences/geneva-2022, https://www.businessfornature.org/ 🎬 https://join.waterbear.com/