To influence; or not to influence
from The Adventure Capital Pod Hosted by Chap Grubb
Episode 2! Today we have our first guest and an old friend. I am excited to announce Chris McCaffrey. Chris is back again to be the very first guest on a podcast of ours. He self describes himself as a Colorado based Skier and Adventurer! I added expedition enthusiasts and potentially, maybe, an influencer. :) It depends a little on how you want to slice the pie. Chris loves to ski and share his adventures in the mountains. In order to make those trips happen, Chris has worked with brands in the past (including Rerouted) to make his expeditions a reality. But, when push comes to shove, his personal brand is about sharing a laid back, ski bum brand to the world. Thru our many conversations, I know he is keen to share his passion - rather his art - with his audience. He is one part of the giant puzzle that is "outdoor industry business". We are lucky to start off with a bang. Chris talks at length about his trip to Greenland to row and ski; plus, he gives some life lessons learned from his wild attempt to captain a rowboat with two peers across the Atlantic Ocean. Follow along with Chris' adventures on his instagram @chrisgoesoutdoorsing
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