To Instagram and Beyond: How Social Media Fits Into Your Marketing Strategy with Sarah Breshears

In this SLP Creative Con podcourse, we welcome back Sarah Breshears, an SLP and social media strategist, and founder of Social Moguls. Sarah explains that strategic intent—not just posting—makes social media marketing, emphasizing defining the “who” (ideal audience) and creating content with intentions to entertain, educate, empathize, inspire, or sell.She walks through Eugene Schwartz’s customer awareness journey (unaware to fully aware) and describes social media as a “funnel filler” supported by lead magnets, email nurturing, and websites to move lurkers into loyalists. Sarah also discuss buyer behavior shifting to Instagram/TikTok for social proof and recommend automating with ManyChat, Flodesk, and Zapier.