To its St. Louis creator, Unicorn Fart Dust isn’t just a crypto token — it’s a community

When Ron Branstetter created the memecoin Unicorn Fart Dust, he knew he’d learn from the cryptocurrency experiment. He didn’t know that he was building a space for tens of thousands of people to support, connect and learn from one another across the globe. Branstetter discusses the highs and lows of memecoin creation, shares what he’s learned about crypto, and reflects on why the token has amassed a loyal following of “dusters.”