To MQL or Not to MQL — The B2B Marketing Debate (Spoiler: It's Complicated)

Should content marketing own MQL targets? We assigned sides, things got heated, and then they got interesting.In this episode of Permission to Rant, Thomas and Penny go head to head on one of B2B marketing's most loaded debates — whether marketing should be accountable for MQLs. Thomas is for it. Penny is against it. Nike referees.We get into what an MQL actually means, why the definition matters more than the metric, and what happens when sales and marketing finally get in the same room about it.Spoiler: they end up agreeing. Kind of.Come rant with us.