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To Niche or Not to Niche? episode artwork

EPISODE · Aug 26, 2024 · 18 MIN

To Niche or Not to Niche?

from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 26, 2024

What this episode covers

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering. Niche expertise can be valuable in industries that require specific knowledge, such as healthcare or financial services, but a more generalized skillset is organizations that need someone who can see the forest through the trees. Different personality types--and organizational structures--fit niching better than broad knowledge, and vice versa. Join the conversation as we dive in! The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

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To Niche or Not to Niche?

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Frequently Asked Questions

How long is this episode of The Rethink Marketing Podcast?

This episode is 18 minutes long.

When was this The Rethink Marketing Podcast episode published?

This episode was published on August 26, 2024.

What is this episode about?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the advantages and disadvantages of niching. There are applications for individuals and businesses as we seek to balance deep expertise and a wide offering....

Can I download this The Rethink Marketing Podcast episode?

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