To survive a digital onslaught, add emotion

from The Marketing Companion · host Mark Schaefer and Brooke Sellas

Many businesses are being disrupted by new digital entrants. Perhaps the only way to fight back is to add emotion. Mark and Brooke look at a new retailing case study, the end of likes, and a new marketing platform from Amazon.

Episode metadata supplied by the publisher feed · Published Sep 29, 2019

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To survive a digital onslaught, add emotion

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