Toastcaster 141: How to Use Subtle Words that Sell - Paul Ross

[27:37] Words are very powerful and this episode, Greg speaks with Paul Ross about Subtle Words that Sell. This is not only the title of his new book, but also a revolutionary concept he's used for the past 30 years to teach tens of thousands of people around the world the power of language not just to sell, but to persuade, influence and also heal.    Paul insists that sales is not about selling but rather about shaping and structuring states on consciousness. He shares some of his wisdom and also lessons from his book which was in part inspired by his competitive nature and his past experience as a dating coach.   In this lighthearted and entertaining episode, you'll learn from the man who's in love with language about categories of words to use and about techniques on how to reframe objections.   You'll also learn about pattern interrupt and the better understand the difference between persuasion or influence and manipulation and how focussing on selling decisions and good feelings rather than selling products and services are the key to success in business and life and much more.   Paul Ross is an author, international speaker, and sales trainer, Master Hypnotist and Master Practitioner and Trainer of Neuro-Linguistic Programming. Paul Ross has been featured globally - on BBC, Fox, CNN, NBC, The Huffington Post, Rolling Stone, and now Toastcaster.   Visit his site SubtleWordsThatSell.com to find out more about his book, Subtle Words that Sell: How to Get Your Prospects to Convince Themselves to Buy and Add Top Dollars to Your Bottom Line and how you can also get two FREE BONUS courses on Destroying Objections and Building a Monster Mindset by using a special link.