Tobacco Asia/InterTabac Podcast #10

Gory warnings and plain packaging have disrupted the normal production/distribution of tobacco products and to most accounts, they have been a total failure in their express goal in reducing tobacco consumption. Instead, plain packaging destroys branding and makes life much easier for counterfeiters. Our guest is Mike Ridgway, long time consumer packaged goods expert and current director of the Consumer Packaging Manufacturers Alliance to talk to us about gory warnings, plain packaging and what the future holds for regulatory overreach on tobacco products globally.