Tobacco Asia/InterTabac Podcast #3

CECILIA KINDSTRAND ISAKSSON, director of public affairs, Swedish Match "Let's talk about SNUS" A talk with CECILIA KIRDSTRAND ISAKSSON, director, public affairs, Swedish Match on that company’s iconic and controversial snus products, which some call the original reduced risk tobacco product. What is the product? And if it is reduced risk, why is it illegal in the EU and other markets? What is being done to clarify snus status as a reduced risk product globally?