Tobacco harm reduction and the media - evidence, narrative and consequences - Keynote | #GFN25

GFN 2025 Keynote #1 - delivered by Jacob Grier, hosted by Marina Murphy, response from Harry Shapiro - titled "Tobacco harm reduction and the media - evidence, narrative and consequences". Jacob will highlight how, despite positive gains made by advocates for drug harm reduction, tobacco harm reductionists face an uphill battle to be heard, let alone get the evidence across. From outdated media narratives to prohibitionist policies and their consequences, he will guide us through the current state of THR and tobacco control messaging, and help advocates create compelling narratives that share the evidence underpinning THR.