Tobacco tactics in modern cannabis marketing episode artwork

EPISODE · Feb 26, 2025 · 17 MIN

Tobacco tactics in modern cannabis marketing

from The Podcast by KevinMD

Pediatrician Gary Kirkilas discusses his article, "Cannabis advertising takes a page from the tobacco playbook." In this conversation, Gary explains how legal cannabis companies are adopting tactics once used by tobacco companies to target young users, drawing parallels between historical cigarette advertising and current cannabis marketing practices. He highlights the significant health risks of early cannabis use, including memory impairment and negative mental health outcomes, and calls for stricter regulations to protect children and prevent a new smoking epidemic. Our presenting sponsor is DAX Copilot by Microsoft. DAX Copilot, by Microsoft, is your AI assistant for automated clinical documentation and workflows. DAX Copilot allows physicians to do more with less and turn their words into a powerful productivity tool. DAX Copilot automates clinical documentation—making it available in the EHR within minutes—and clinical workflows, including referral letters, after-visit summaries, style and formatting customizations, and more. 70 percent of physicians who use DAX Copilot say it improves their work-life balance while reducing feelings of burnout and fatigue. Patients love it too! 93 percent of patients say their physician is more personable and conversational, and 75 percent of physicians say it improves patient experiences. Discover AI-powered solutions for clinical documentation and workflows. Click here to see a 12-minute DAX Copilot demo. VISIT SPONSOR → https://aka.ms/kevinmd SUBSCRIBE TO THE PODCAST → https://www.kevinmd.com/podcast RECOMMENDED BY KEVINMD → https://www.kevinmd.com/recommended GET CME FOR THIS EPISODE → https://www.kevinmd.com/cme I'm partnering with Learner+ to offer clinicians access to an AI-powered reflective portfolio that rewards CME/CE credits from meaningful reflections. Find out more: https://www.kevinmd.com/learnerplus

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Tobacco tactics in modern cannabis marketing

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This episode was published on February 26, 2025.

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Pediatrician Gary Kirkilas discusses his article, "Cannabis advertising takes a page from the tobacco playbook." In this conversation, Gary explains how legal cannabis companies are adopting tactics once used by tobacco companies to target young...

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