TobaccoAsia/ InterTabac Podcast #28

Reimund Ameskamp (Ray) is head of international business at 250-year-old J.W. von Eicken, which is located in the old Hanseatic city of Lubeck, and today is Germany’s last remaining independent cigarette manufacturer. Ray fills us in how his company successfully prevails against the overwhelming competition from multinationals as well as an increasingly difficult regulatory environment, not only at home but also in dozens of countries abroad. While Ray admits that it is not always easy, von Eicken’s eclectic cigarette brand portfolio exclusively “Made in Germany” continues to strike a chord with smokers in many corners of the world.