TobaccoAsia/ InterTabac Podcast #29

Christian Adi Njoto Njoo is the president of well-known Indonesian leaf merchant, PT. Mangli Djaya Raya. The company recently established a wholly-owned subsidiary, PT. Besuki Raya Cigars, one of Indonesia’s few premium cigar manufacturers. With brands such as El Gaucho, Airlangga, Brawijaya and, oddly, MyLockdown, the firm intends to restore an industry that had withered following Indonesia’s independence in 1945 from Dutch colonial rule and put Indonesia back on international cigar smokers’ radar.