TobaccoAsia/ InterTabac Podcast #45

Thomas Schmid hosts a discussion about advancements in anti-counterfeiting technology, particularly focusing on the hidden image technology used in packaging. He introduces Julian Homer, the commercial manager at Arden Dies Limited, to elaborate on this innovative technology. Julian explains how hidden image embossing (or debossing) works, detailing that this method invisibly embeds a secondary image within a primary embossed or debossed design, which can be revealed using a special plastic lens. This technique offers increased security against counterfeit products, particularly in the tobacco industry. Julian clarifies how the hidden images work, how they can be verified, and who can access the special lens needed to see them. He confirms the effectiveness and complexity of the technology, which is extremely difficult to replicate, if at all.