Toby Cook: Making a mid-life job change and how Coach fits in PR

Our “C” word for this week is COACH. In the “C” You In The Major Leagues vernacular, a COACH understands the game, so to speak, is an independent thinker, a good self evaluator, and offers enthusiasm. This week’s guest certainly fits that. Shoot, anyone who does a good job in public relations, helps personify that definition of COACH.If you’re a Kansas Citian, you likely recognize the name Toby Cook. He spent more than 14 years with the Kansas City Royals as the Vice President of Publicity. Before that, he was an anchor for eight years on Fox4 in Kansas City. A few months ago he had a job pivot -- in his early 50s -- and since April he has been the Director of Public Relations for the University of Kansas Health System.In all of those jobs Toby Cook has embodied the word COACH. On this week's episode, Toby talks about changing careers in his mid-30s and changing jobs in his early 50s, he offers advice for those looking for a job, shares his favorite Royals memory and, of course, takes a swing at our Pregame Batting Practice.LINKS:For more information about the C-10 Mentoring & Leadership program for high school students, visit our website.To make a financial gift to give students life-changing one-on-one mentoring, visit our secure donation page.For all episodes of the C-10 podcast and ways you can listen, click here.If you’d like to make a comment, have a suggestion for a future guest, or your company would like to help underwrite this podcast, please visit our contact page.