Today's Forecast: Climate Change, Trusted Sources, and a Sprinkling of Local Relevance

In a warming world, poison ivy is becoming bigger and itchier. That's the kind of personally relevant message that resonates with everyone, and helps make the impacts of climate change hit home, according to Edward Maibach, award-winning climate communicator and director of George Mason University's Center for Climate Change Communication. And who better to convey those messages than trusted sources, such as TV weathercasters? So says Bernadette Woods Placky, a close colleague of Maibach's and Chief Meteorologist and Vice President for Engagement at Climate Central, whose mission is to communicate climate change science, effects, and solutions to the public and decision-makers. They work with broadcast meteorologists, journalists, and other influential voices. Join host Mat Kaplan as he explores the strategies employed by Woods Placky and Maibach to generate greater understanding of the perils of a warming planet and what can be done about it.  Learn more about your ad choices. Visit megaphone.fm/adchoices