Todd Craig talks supply chain: Marketing, Hype and AI

#supplychain #ai #digitalization #logistics #procurement #marketing #marketingtips #marketingstrategy Join host Ulf Venne in this engaging episode of the Supply Chain Pioneers Podcast, featuring special guest Todd Craig, Chief Marketing Officer of DePosco. Todd dives deep into his 30-year career in the supply chain industry, discussing the evolution of marketing, the importance of actionable insights, and the role of AI and data in modern supply chains. Todd also provides valuable advice for young professionals entering the field, insights into handling large-scale acquisitions, and the significance of customer success. Don't miss this in-depth conversation packed with industry expertise and practical tips! 00:00 Introduction to Supply Chain Pioneers Podcast 00:35 Meet Todd Craig: A Journey in Supply Chain 01:34 The Evolution of Supply Chain Marketing 03:57 Data and AI: Transforming Supply Chain Decisions 06:41 The Art and Science of Marketing 14:05 The Role of Analysts in Supply Chain Solutions 19:21 Challenges in Change Management 22:55 Flexibility in Solutions and Operations 23:56 Major Acquisition: Logfire to Oracle 24:39 Competing Against the Establishment 26:55 DePosco's Three Tenets: Speed, Simplicity, Growth 30:18 Customer Success in Cloud SaaS 32:02 Future of Marketing and AI 39:25 Competitive Spirit in Business and Sports 42:13 Conclusion and Final Thoughts