Todd Irwin - Founder - Fazer - The Ad Podcast

What this episode covers

Todd Irwin is a brand strategy veteran with over 30 years of experience who currently serves as the Founder and Chief Strategy Officer of Fazer, a New York-based brand strategy and creative agency. He is widely recognized for pioneering the De-Positioning methodology, a strategy designed to turn a competitor's strengths into liabilities. Professional Background Industry Expertise: He has led large-scale identity and strategy projects for Fortune 500 giants (including The Coca-Cola Company, Verizon, Walmart, and Nikon) as well as venture-backed startups from Sequoia Capital and GV (Google Ventures). Fazer Agency: Under Irwin's leadership, Fazer operates as a "new-model" agency where branding experts lead all other teams (advertising, PR, digital) to ensure a unified, competitive strategy. Author: He is the author of De-Positioning: The Secret Brand Strategy for Creating Competitive Advantage, released in November 2025.

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How long is this episode of The Ad Podcast?

This episode is 56 minutes long.

When was this The Ad Podcast episode published?

This episode was published on March 30, 2026.

What is this episode about?

Todd Irwin is a brand strategy veteran with over 30 years of experience who currently serves as the Founder and Chief Strategy Officer of Fazer, a New York-based brand strategy and creative agency. He is widely recognized for pioneering the...

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