ToddTalks 28: Social Media BOOST vs. Social Media Ads

Boosted posts on social media like Facebook and Instagram are a little less complex than ads and are easier to get a handle on if you are used to your social media’s News Feed. Unlike an ad, a boosted post is simply a regular post that you pay to reach a wider audience. Most boosts cost maybe $10-$25 although you can arrange more budget and reach—whereas advertising is much more involved and costly.