Token math, YOLO business strategies, and the true cost of your attention episode artwork

EPISODE · Jun 29, 2026 · 40 MIN

Token math, YOLO business strategies, and the true cost of your attention

from Bare Knuckles and Brass Tacks · host George Kamide

When companies mandate AI adoption without a use case, without a strategy, and without a business outcome in mind, they don't get transformation. They get jazz hands and nightmare token bills.This month's System Update pulls apart what's actually happening beneath the headlines: Oracle's 21,000 layoffs attributed to "AI adoption," Amazon arming junior developers to replace senior engineers, and enterprises burning through AI budgets they cannot predict or control.The deeper argument George K. and George A. make is harder to dismiss than the headlines. You cannot drive deterministic business outcomes with probabilistic means of production. The CEOs and CTOs who greenlit LLM adoption at scale are now facing a math problem that no earnings call language can paper over.The free water is now a metered utility. Will the bill ever be worth paying?The episode also turns to labor theater and what we’re giving our attention to: what we lose when institutions optimize for engagement over depth, and what it costs when an entire generation learns to consume rather than think.Mentioned: NYT on Schneider Electric’s AI adoption without layoffs Amazon tokenmaxxing mandate goes sideways Oracle sheds 13% of its workforce amid so-called AI adoption Amazon still hiring junior employees while also doing layoffs…? The Intellectual Life of the British Working Classes, by Jonathan Rose Snap’s intentional targeting of teens' attention Denmark invests in de-screening its schools

Episode metadata supplied by the publisher feed · Published Jun 29, 2026

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Token math, YOLO business strategies, and the true cost of your attention

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