Tom Buday, Brand and Marketing Professional - From Brand Essence to the Importance and Tenets of Creating a Purposeful Brand

Send us a textWe have branding and marketing strategy on the table today. Tom Buday is a brand and marketing professional who spent thirty seven years at Nestle, ending his tenure as Global Head of Marketing and Consumer Communications in Switzerland, a role he held for twelve years. Tom also helps guide brands like Âme Atendre through brand essence exercises to help distill why a brand exists and what it aims to achieve.  He joins Ashley to talk about his experience as a brand and marketing professional for brands like Purina, tools for companies to stay grounded in their essence as they grow, how brand essence can be applied personally and professionally and how purposeful brands both create value for customers and shareholders. You can connect with Tom Bunday on Linkedin. Links to products and topics mentioned by Ashley and Tom in today’s episode: Tom’s Brand Essence TemplateWhat is ESG?From Strength to Strength by Arthur C. BrooksLink to the Crystal Tumblers gifted to Tom and offered by Âme Atendre. Use code "tom" at checkout to receive $40 off your first Set of x2 Crystal Tumblers. Offer is valid until EOD March 12th or while supplies last. Follow On the Table with Ashley on Instagram @onthetablewithashleyOn the Table with Ashley is presented by Âme Atendre, a luxury home goods and tableware brand with a mission to connect people to all that matters.Follow Âme Atendre on Instagram @amatendre