Tom Fishburne, The Marketoonist, on humour to create positive change

In this episode Tom Fishburne, The Marketoonist, breaks down how humour can be used to bring people together, to overcome barriers and to hold a mirror up to more accurately reflect and hence be able to better address sensitive or difficult topics. At the beginning of the interview Lauren shares her top 4 favourite Marketoons, which you can view here: 1) https://marketoonist.com/2023/03/ai-written-ai-read.html 2) https://marketoonist.com/2014/06/brand-guidelines-2.html 3) https://marketoonist.com/2016/12/brand-loyalty-3.html 4) https://marketoonist.com/2017/09/owningthepandl.html Tom explores his creative process, how he thinks about humour and why he believes affiliative humour is the most appropriate type for a business context. This conversation will make you think differently about how you can bring humour into your organisation and use it more intentionally to create bonds between colleagues, with customers and with the communities we support. And how we can use it to build a more engaging culture where colleagues can bring their whole personalities to work. You don't want to miss hearing about the feedback Tom receives on his weekly cartoons such as, 'It feels like you're spying on me at work'! Towards the end Tom shares his top Marketoons, which you can view here: 1) https://marketoonist.com/2015/01/shinyobject.html 2) https://marketoonist.com/2016/03/trojanhorse.html 3) https://marketoonist.com/2020/04/digital-transformation-2.html Tom has been connecting and elevating the marketing community around the world with his insightful cartoons for decades. And if you're not yet receiving his weekly cartoons you should sign up here. This episode is hosted by Lauren Cooper, Senior Marketing Manager at Amplifi Captial and a member of the MarketingKind community.