Tom Freston reflects on how MTV changed our music, our culture, and even California

Last week, MTV officially shut down, ending an era that revolutionized music, video, and shaped California’s youth culture. Tom Freston co-founded the television channel 44 years ago, building a creative empire on principles that seem impossible today: hiring people with no experience, protecting creatives from corporate pressure, valuing disorientation over data, and treating loyalty as strategy. He joins me on the California Sun podcast to discuss his memoir “Unplugged.” Freston chronicles how adventure became business, and what we lost when Silicon Valley replaced joy with efficiency. Get full access to Talk Cocktail Podcast at jeffschechtman.substack.com/subscribe