Tom Hopkins Discusses His Book "When Buyers Say No" And How To Win More Sales

Tom Hopkins was this week's guest on Success Profiles Radio. He is author of the book "How to Master The Art Of Selling", and his new book "When Buyers Say No". He loved real estate but wasn't making money initially so he got a mentor and learned everything he could about selling, and consequently turned that into $14 million in sales in the next 5 years. We discussed why some people aren't as successful in sales as they could be, and what "NO" really means when a customer says it in a sales situation. We also talked about using discovery questions to uncover objections before they occur, and the importance of establishing verbal and nonverbal rapport with a customer. In addition, we talked about closing and asking for referrals, and much more. You can listen to the show anytime at www.successprofilesradio.com You can also download and subscribe to Success Profiles Radio for free on iTunes.