"TOM makes us more effective, faster and more transparent"

In the second part of our double episode of our MORE Podcast, I talk to Matthias Bühler, METRO's Customer & Sales Officer, about the introduction of the Target Operating Model (TOM) and the advantages of merging business and IT. He believes that real transformation can only be achieved through collaboration between people. We also explore how a standardised CRM tool could improve processes in the sales organisation and which routine tasks could be taken over by AI in the future.