Tom Morris: Long-time chief executive leader of The Cleveland Orchestra and the Boston Symphony Orchestra, and international consultant, lecturer, teacher, and writer

Tom Morris is the author of Always the Music, a book I consider a must-read for anyone looking to understand the ins and outs of the classical music business—how it operates, its challenges, and the fascinating personalities involved. Tom has had an extraordinary journey in the world of music, having experienced it all from multiple perspectives. He started as a percussionist, performing with the Boston Symphony Orchestra, and eventually became the General Manager of the same institution. Later, he served as the Executive Director of the Cleveland Orchestra for 17 years, where he made a lasting impact. Most recently, he was the Artistic Director of the renowned Ojai Music Festival, a position he held from 2004 to 2019. In our conversation, we delve into many aspects of his book and his life, a life filled with passion, dedication, and invaluable insights into the classical music world.In Part 1, we explore Tom’s early musical journey, beginning as a percussion student and the significant influence of Vic Firth, the legendary timpanist of the Boston Symphony. From there, Tom moved into a pivotal role as the General Manager of the BSO. Along the way, he formed lasting friendships with some of the most influential figures in classical music, including composer Oliver Knussen, conductor John Williams—who joined the Boston Pops in 1980—and the visionary Pierre Boulez. We also discuss Tom’s time at the Cleveland Orchestra, where he made a lasting impact, especially through successful European tours and innovative programming that helped elevate the orchestra’s profile.In Part 2 [Subscriber Content], we turn to an influential figure who shaped Tom's approach to leadership and problem-solving: author Jim Collins, best known for his book Good to Great. Tom shares how he brought Collins in to help refine the Cleveland Orchestra's strategy, offering a fascinating insight into his thinking on organizational development. We also discuss a significant shift in how conductors approach programming, with many now focusing on the concert as a whole rather than simply selecting individual pieces. Finally, we wrap up with Tom reflecting on his time as Artistic Director of the Ojai Music Festival, where his leadership left a lasting legacy.