Tom Roach and Sarah Newman on APG's AI Initiative

What this episode covers

What will be the role of Ai in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness (MAE) program for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 43 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on January 12, 2025.

What is this episode about?

What will be the role of Ai in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to game out what the possibilities might be and how we can get there. Thanks to Tracksuit (the...

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