Tom Schaeppi: Distilling Years of Passion and Life Experiences into Whiskey

What this episode covers

Tom Schaeppi is a vet of the Marketing & advertising industry and is a consultant with an emphasis in sustainability and outdoor companies with 25 years of overall experience in both traditional and digital communication platforms. He is now on a new mission with Lost Woods Whiskey Co., a premium American Single Malt Whiskey that has secured a prominent place in the world of spirits and emerged as a champion for the outdoors and an advocate for climate change solutions. Founded nearly six years ago by outdoor enthusiasts and environmentalists, the brand has seamlessly blended his love for nature with his passion for crafting exceptional whiskey. Over a glass of his incredible spirit, Tom discusses his background, his father's influence, and the importance of trust in building a successful team. Tom also talks about his passion for sustainability and the environment, which led him to create a cause-based whiskey company. He explains the process of accelerated aging in whiskey production and the unique profile he wanted to achieve with Lost Woods Whiskey. Tom Schaeppi, founder of Lost Woods Whiskey, shares his journey of creating a unique and environmentally conscious whiskey brand. He discusses the process of aging whiskey using grooved barrels, accelerating the maturation process. Tom also talks about the challenges he faces in building his business, including finding the right advisors and navigating the liquor industry. He emphasizes the importance of giving back to the environment and plans to donate a portion of sales to reforestation efforts. Tom's North Star is gratitude and hopes to leave a legacy of contributing to the world. Check out Lost Woods Whiskey: https://lostwoodswhiskey.com/ #thePOZcast is brought to you by our friends at Interseller, the prospecting and outreach platform for recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and X @AdamJPosner. Takeaways - Trust is crucial in building a successful team and fostering a positive work environment. - Passion for sustainability and the environment can drive the creation of cause-based companies. - Accelerated aging techniques can be used in whiskey production to achieve desired flavor profiles. Understanding the basic principles of communication and adapting to new platforms is essential in the marketing industry. Grooved barrels can accelerate the aging process of whiskey by increasing surface area and penetrating the wood's end grain. - The San Francisco World Spirits Competition is highly regarded in the industry, and winning its awards can provide credibility. - Building a whiskey brand requires knowledge and experience in marketing, manufacturing, distribution, and retail. - Lost Woods Whiskey is committed to giving back to the environment by donating a portion of sales to reforestation efforts. - Tom Schaeppi's North Star is gratitude, and he aims to leave a legacy of contributing to the world.

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