Tom Sweeney on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson speaks with Tom Sweeney, VP of Influencer, at Brainlabs. At Six Sells we have long understood that people pay a lot more attention to the personable content of people than they do to corporate content published by brands. It's no wonder then that influencer marketing has evolved in a significant way. It used to be thought of by marketers as a brand or PR play, but is now delivering tangible business results at every stage of the funnel. This fascinating conversation covered many topics which include: ‣ What is influencer marketing ‣ B2B influencer marketing ‣ Brands adopting home grown influencers ‣ How organic + paid is ‘a no brainer’ ‣ Influencer + SEO is a game changer Tom offers some really fascinating insights into how influencer marketing is performing best today, and how it will perform even better in the future. * * * * * * Six Sells is a B2B communications agency for senior executives. The two directors, Karen and Mike Nicholson, have a combined 60 years experience in media, advertising, publishing and consulting businesses, and in sales, business development and marketing roles. On social media, people pay far more attention to the personable content of people than they do to the corporate content of brands. With that in mind, we help your senior client-facing people to speak to more of your ideal clients, more often, via social media and personable content. We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services via your people. Email [email protected] for more information.