Forward thinking leaders know that fostering innovation, developing company culture and effective communication always starts at the top. This episode of the Forward Thinking Podcast features FCCS VP of Marketing and Communications Stephanie Barton and Tom Truitt, CEO of Horizon Farm Credit and winner of the FCCS 2024 Accelerator of the Year Award. Together, they define acceleration in the face of organizational change, consider what it takes to foster innovation from the top down, and discuss some of the valuable leadership lessons that Tom has learned over the years. He shares the importance of communication, the value of always keeping the why in mind, and the forward-thinking challenge that he poses for leaders today as well as in the future. 

Episode Insights Include:

The spirit of growth and innovation 

• At Horizon, implementing processes and technology is all about adding value. 

• Focusing on the success of people is their core initiative. 

• Ask yourself – why should people want to do business with our company? 

• The go-to-market strategy will continue to change and require effective storytelling. 

Defining acceleration in the face of organizational change

• The customers and market that companies are facing today is different from before. 

• Customers are more demanding than ever, and expect exceptional service. 

• Barriers when trying to accelerate change include complacency and risk-aversion. 

• AI is an additional acceleration that companies are working to navigate. 

Valuable leadership lessons

• Tom has learned that not everyone is like him. Every person in an organization is on their own journey. 

• Everyone has different motivators, and each staff member deserves a personalized development plan. 

• Mentors play a critical role in career success. 

Fostering innovation from the top down

• Communication is key in any success in life. 

• Getting any company moving forward requires communicating a vision. 

• Connect the dots from the work that you do to how it improves your customer's experience. 

• Communication takes consistent care and feeding every day. 

Overcoming challenges in leadership

• Management changes, mergers and technology all create challenges. 

• Change allows opportunities to reset the vision. 

• Staying focused is easier when you see the wins. 

Collaboration in the acceleration of progress

• Identify the benefits of each person's expertise. 

• Silo-busting is critical at every level, as is building internal trust. 

• Bringing the value down to the family farm is essential. 

• Understanding the why will benefit every level of the organization. 

Creating culture 

• Fundamentally, culture represents how you treat each other and your customers. 

• Failing fast will help minimize the fear of failure. 

• Resources and time are essential to successful cultivation of culture. 

• Spend just as much time in the back office as you do in the front office. 

This podcast is powered by FCCS.

Resources

Connect with Tom Truitt — Tom Truitt

Get in touch

[email protected]

"The biggest luxury we have is our success." — Tom Truitt 

"Everyone is not like me. Everyone is on their own journey." — Tom Truitt 

"Getting your company moving forward is all about communicating that vision." — Tom Truitt 

"Communication takes consistent care and feeding every day." — Tom Truitt 

"Change allows opportunities to reset the vision." — Tom Truitt