TomboyX Co-Founder Fran Dunaway on the importance of a hero product, and how a pivot lead to major success

Joining me on this episode is Fran Dunaway, founder of TomboyX. When TomboyX founders, Fran Dunaway and Naomi Gonzalez, started the company out of their garage, they did so because of one simple fact - they wanted underwear that fit who they are, not who others told them to be. It became very clear very quickly that they were not alone. TomboyX is dedicated not only to making high-quality apparel that fits everyone who loves it, but also striving for an ethical supply chain, deep community engagement, and pushing the apparel industry out of the box and into the future. In this episode we cover how Fran and Naomi, partners in love and business, saw a huge gap in the market and launched TomboyX with a killer crowdfunding campaign, had the courage to change direction which - spoiler alert- majorly paid off, and how they’ve built a brand and community that’s allowed them to work organically with superstars like Lizzo.  LINKS WE MENTION:  TomboyX Website TomboyX Instagram  Female Startup Club's Instagram  In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Lizzo   PODCAST - LOOSE THREADS  PODCAST - BRENE BROWN  BOOK - Billion Dollar Loser BOOK - Flash Boys NEWSPAPER - NY Times  NEWSPAPER - Washingtonpost  MAGAZINE - NBR  MAGAZINE - NY mag 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.