Tommy Hilfiger Marketing Strategy

from The Persuaders Marketing Radio Show & Podcast

In this podcast I'm joined by Marketing Manager for Tommy Hilfiger in Ireland, Claire Nolan. Among the topics we'll discuss are the brand position of Tommy Hilfiger, the impact of social media on marketing strategy and the role of retail store as part of the brand strategy, Also, Kevin Foley, Commercial Director of DRG will discuss the company's new service Admarket.ie which promises a new way of allowing advertising to be purchased in real-time.

Episode metadata supplied by the publisher feed · Published Dec 22, 2011

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Tommy Hilfiger Marketing Strategy

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This episode was published on December 22, 2011.

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