Ton Dobbe - The “Broken” Triangle
from Ditching Hourly Hosted by Jonathan Stark
Is the problem you solve for your clients a “nice-to-have” or mission critical? Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition. Taking Points The three levers of the value foundation The importance of uncovering the worldview of your ideal buyers (and how to do it) The three sides of The “Broken” Triangle How to set yourself apart from your competitors in a way that they can’t copy Related Links Ton’s book, The Remarkable Effect Ton’s Website Ton’s Podcast Ton’s LinkedIn Ton’s Twitter ---- I'm running a one-day in-person workshop in December in Providence, Rhode Island, called "Kickstart Your Pipeline." If you're not getting as many leads as you want and you're looking for a systematic, dignified alternative to cold outreach, paid ads, and clowning around on social media, this workshop is for you. We'll start with a fancy dinner (on me) on the evening of December 9, and then the one-day workshop is on December 10 from 10:00 AM to 4:00 PM. For all the details and to reserve your seat, just click the link below: Reserve Your Seat In Providence Now » Hope to see you in Providence on Dec 9 and 10!
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Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula.
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