Ton Dobbe - The “Broken” Triangle

Is the problem you solve for your clients a “nice-to-have” or mission critical?Author, consultant, and podcast host, Ton Dobbe joined me on Ditching Hourly to talk about the three requirements of any expensive problem, and how to reverse engineer these factors into a simple formula you can use to decide what to focus on in your positioning, segmentation, and value proposition.Taking PointsThe three levers of the value foundationThe importance of uncovering the worldview of your ideal buyers (and how to do it)The three sides of The “Broken” TriangleHow to set yourself apart from your competitors in a way that they can’t copyRelated LinksTon’s book, The Remarkable EffectTon’s WebsiteTon’s PodcastTon’s LinkedInTon’s Twitter ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.