童書、家長與孩子:閱讀市場的關鍵三角-聯寶國際吳政鴻總經理 episode artwork

EPISODE · Jun 11, 2026 · 25 MIN

童書、家長與孩子:閱讀市場的關鍵三角-聯寶國際吳政鴻總經理

from 關於出版,我想說的是........ · host 台北市出版商業同業公會

本集邀請聯寶國際總經理政鴻(吳總)深入聊聊台灣童書市場的現況與未來。 從家長購買力與孩子閱讀習慣的改變,談到實體書展、書店與電商平台的銷售策略,以及0至6歲閱讀教育的重要性。 我們也探討公共閱讀資源、文化幣政策、幼兒園閱讀環境,以及電子童書與數位閱讀的發展趨勢。 閱讀究竟該如何從小扎根?出版產業又該如何因應新世代的閱讀需求?精彩內容,千萬別錯過。 -- Hosting provided by SoundOn

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童書、家長與孩子:閱讀市場的關鍵三角-聯寶國際吳政鴻總經理

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