Toni McLelland – An Influencer Isn’t Always a Specialist

BIO: Toni McLelland MSc resides in London, England, UK, and spends time in Wales. She is a critical friend, business mentor, and founder of The Compassionate Business Model.STORY: Toni hired someone on social media she thought would help her in an area she was interested in. The individual was an influencer and not an expert in the area.LEARNING: Do your homework and due diligence. Excellent professionals should have no problem providing you with recommendations. “Watch for commitment and consistency from professional service providers.”Toni McLelland Guest profileToni McLelland MSc resides in London, England, UK, and spends time in Wales. She is a critical friend, business mentor, and founder of The Compassionate Business Model.Toni is an inspirational people leader who is passionate about navigating C Suite and board members through the world of business, crisis, and change management in her work around organizational culture.Specializing in Social Impact, Social Justice, and Social Mobility business, she works with leading established organizations and brings the learning back to start-ups serving vulnerable groups.A previous Central Government employee, she brings a wealth of experience. She is adept at contingency, regulation safeguarding, and compliance in business while showing business leaders how to be compassionate and profitable.Toni holds weekly LinkedIn live shows - Mondays at 1.30 pm BST, Audio rooms -Wednesdays at 6.30 pm BST & Fridays at 1.30 pm BST.Lastly, she sprinkles around her own much-needed #TonisFairyDust. Get her Complimentary consultation book here.Worst investment everToni was on a social media platform and had been watching this person for a very long time. They had a vast following and a lot of engagement. Toni thought that they knew what they were talking about.She needed some help in that area, so she reached out to the person and invested in her services. Toni was sure that she would get specialist help. In reality, she found herself working with an influencer who had no expertise in the industry she worked in.Lessons learnedDo your homework and due diligence.When engaging someone online for professional help, ensure that they understand what you need and not just spend their time as an influencer.Always get a recommendation and check out testimonials about the professional whose services you’re interested in hiring to confirm there are any guarantees with what they’re saying they’re capable of delivering.Andrew’s takeawaysExcellent professionals should have no problem providing you with recommendations.Actionable adviceListen to that inner voice telling you something’s not right.No.1 goal for the next 12 monthsToni’s goal for the next 12 months is to touch as many people as possible with her learning.Parting words “When you stop learning, you stop growing.”Toni McLelland [spp-transcript] Connect with Toni McLellandLinkedInFacebookTwitterYouTubeWebsiteAndrew’s booksHow to Start Building Your Wealth Investing in the Stock MarketMy Worst Investment Ever9 Valuation Mistakes and How to Avoid ThemTransform Your Business with Dr.Deming’s 14 PointsAndrew’s online programsValuation Master ClassHow to Start Building Your Wealth Investing in the Stock MarketFinance Made Ridiculously SimpleBecome a Great Presenter and Increase Your InfluenceTransform Your Business with Dr. Deming’s 14 PointsConnect with Andrew Stotz:astotz.comLinkedInFacebookInstagramTwitterYouTubeMy Worst Investment Ever Podcast