Tony Cross-How To Build an Authentic Sales Culture

If you want to drive sales results don't neglect culture. Tony Cross, CEO of Growth Matters International, believes that the culture of a sales team can either be an anchor or an accelerator. In this conversation, you'll learn how sales team performance can be enhanced by developing a culture of accountability and authenticity. Tony shares the key ingredients of a great sales culture and gives us some practical action items. Need inspiration this summer? Test drive the Selling From the Heart INSIDERS Group free for 30 days at: www.sellingfromtheheart.net/insiders. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.