Tony Sousa: Finding Your Authentic Voice in Multifamily

Shiv Gettu sits down with Tony Sousa, newly independent multifamily consultant (https://tony-sousa.com/), who shares his journey from a nine-year-old Elvis impersonator to a respected industry leader launching his own consulting business.Born to a Portuguese father and Italian mother in the Bay Area, Tony grew up in a blue-collar household that instilled a strong work ethic and family values. After overcoming academic challenges and working his way from community college to USC, he discovered his path in multifamily, where he found purpose in bringing both his strategic thinking and creative talents to the industry.Through candid conversations about parenthood, his son's Down syndrome diagnosis, and his philosophy on LinkedIn strategy, Tony reveals how authenticity and building relationships have been his guiding principles in both business and life.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle.Visit getzuma.com and follow Shiv on LinkedIn00:00 From Childhood Elvis Shows to Finding His Voice08:00 Blue-Collar Roots & Learning to Stand Out24:00 Working Hard vs. Being the Smartest in the Room40:00 Building an Authentic Personal Brand on LinkedIn59:00 Life Lessons from Becoming a Father of Four