Tony Spring’s Challenge at Macy’s

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Tony Spring is creating a bold new chapter at Macy’s and he will inevitably face off with activist vultures. His strength as a strategic marketer should pave the way to a reimagined Macy’s. Join Robin and Shelley as they dive into Spring’s strategic shift to close underperforming stores and open local, smaller format stores. They deconstruct how Macy’s will grow with a strategic emphasis on technology, data transparency, and AI-driven marketing to support a consumer-focused transformation.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.