Tonya Kappes on Reader-Focused Promotion

Episode 062 / Prolific cozy mystery author Tonya Kappes joins us this week and we delve into how her reader-centric focus has brought her success. Intro links:Jami has continued writing first each day and her words are adding up. Shout-out to Becca Syme’s video Why Can’t I Hit My Deadlines that helped Jami.Sara’s revising and editing. She has a new desk stand.It’s from a company called Harmoni. (#affiliate link). It’s made for use with a laptop, but Sara uses it as a standing with her iMac desktop and the keyboard stand she had made so she can stand while she works.Come over and say hi to Jami and Sara in the WIKT Facebook group! You can find show notes and links at wishidknownforwriters.com.In this podcast episode, you’ll discover:How a difficult time in her life lead Tonya to discover the joy of book clubs and readingWhy Tonya wishes she hadn’t been so much of a “squirrel” when it came to writing in different genresHow Tonya uses out-of-the-box thinking for her promotionTonya’s innovate use of backmatter to motivate readers to sign up for her newsletterTonya’s thoughts on going from indie to hybrid with a traditional publishing contractHow having a camper helps Tonya her productivityGenres discussed include cozy mystery and paranormal cozy mysteryLinks: Tonya Kappes websiteWaxcreative Design - website designerThe Big List of Craft and marketing books mentioned on WIKT podcast episodes  📥 Send us a Text Message Support the show🚀 Jami’s Consulting and Workshops: https://www.jamialbright.com/authorworkshops❤️ Jami’s books https://amzn.to/3wSraA5🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast