Too Gallus on Boutique Studios, Culture & Breaking the Big Agency Model

What does it mean to run a studio that feels like a person - not a product?In this episode of Months in Motion, Jimmy Gordon chats with Barrington Reeves, founder of Too Gallus, one of the UK’s most distinctive boutique studios. From working with Nike and Red Bull to building a Glasgow creative family, Baz shares how attitude, culture, and truth-telling turned Too Gallus into a brand of its own.It’s raw, honest, and full of laughs - a must-watch for anyone building a brand, a business, or both.🎥 Topics Covered:• Why clients are ditching big agencies for boutique studios• Building a team with “that extra 5% of magic”• AI, budget cuts & the levelling of creative power• Why Too Gallus turns down misaligned clients• Running a studio that lives across socials, sub clubs & PR panels• Magic City, nightlife roots, and bringing culture back to branding🔗 Explore Too Gallus: https://www.toogallus.com/🗞️ Follow Barrington: https://www.linkedin.com/in/barringtonreeves/00:00 – Intro: From nightlife to Nike — Too Gallus in focus 02:29 – Why big brands are choosing small studios 05:56 – How AI is levelling the creative playing field 10:47 – Winning briefs without pitching - inbound through personality 13:44 – Hiring with soul: building a family of multi-hyphenates 21:41 – The indie studio mindset: impact over titles 28:42 – Why Too Gallus keeps it raw on social media 32:26 – Turning down bad-fit clients (and why that builds the right brand) 39:59 – Magic City & staying close to culture 43:44 – Next moves: US focus, day parties, and culture-first community#toogallus #monthsInMotion #branding #motiondesign #creativeleadership #brandculture #boutiqueagency #glasgowdesign #studiofounder #designwithpersonality