Too Many Choices? Malcolm Kelly on Modern Sport Participation

from Sports Clamor · host PJ Kwong and Communiti

Is grassroots sport really struggling? Veteran journalist & educator Malcolm Kelly joins PJ Kwong on Sports Clamor Ep 2 to challenge that common narrative. He argues the issue isn't lack of interest, but an explosion of options fragmenting participation. Hear his unique perspective shaped by decades covering Canadian sport, his early push for women's sports coverage, thoughts on accessibility vs. cost, and his 3 keys for organizations needing growth: Promotion, Exposure, Acceptance.

Episode metadata supplied by the publisher feed · Published Apr 18, 2025

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Too Many Choices? Malcolm Kelly on Modern Sport Participation

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