EPISODE · Jul 16, 2026 · 1H 7M
Too Much for Some, Just Right for Others: Amy Cordero-Houk on Being Authentic, Unapologetic, and Done with Chasing Everyone's Approval
from Learnings and Missteps by Depth Builder · host Jesse
There's a version of "authentic" that's just an excuse to be obnoxious. Amy Houk isn't that version.Amy is the president of National Lien Services and RSC Preliminary Lien Services and joins Jesse to talk about turning 50 and how that moment changed everything: she stopped caring about most things and started caring a lot more about the things that mattered.She gets real about the line between authenticity and being difficult, why she owns her role in conflict instead of playing the victim, and the apology she almost didn't give (but did). They also dig into saying the quiet part out loud, why boundaries beat manipulation every time, and how to spot a narcissistic dynamic before it costs you.Then Amy pulls back the curtain on the side of construction most people ignore until it's too late — protecting your payments and mitigating risk before a project turns into a collections nightmare.Listen now, and find Amy online for more on risk, contracts, and getting paid what you're owed.https://www.linkedin.com/in/amyhouk/ 00:00 Not Too Much00:18 Meet Amy Houck02:59 Desert Whales Icebreaker04:49 Writing Like Yourself06:23 Authenticity As Brand09:20 Finding Courage At Fifty09:54 Mom The Powerhouse12:19 Shout Out Segment13:13 Authentic Not Obnoxious18:01 Men Versus Boys18:19 Gen X Follow Up Email22:24 Truth With Kindness25:16 Narcissism Talk29:41 What Lien Services Do32:31 Leading By Educating34:32 Monthly Live Webinars35:24 Respecting Construction Risk37:37 Ranch Roots Work Ethic39:07 Service Driven Leadership42:10 Authenticity And Influence45:02 Posers And Being Enough47:37 Honesty With Responsibility49:06 Narcissist Fallout Lesson53:29 How To Start Authentic58:31 Promise To Stay Open01:02:32 Where To Find AmyLets leave the Construction Industry Better than We Found It https://www.depthbuilder.com/construction-leadership-lab Download the free PDF copy of Becoming the Promise You are Intended to Be
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There's a version of "authentic" that's just an excuse to be obnoxious. Amy Houk isn't that version. Amy is the president of National Lien Services and RSC Preliminary Lien Services and joins Jesse to talk about turning 50 and how that moment changed everything: she stopped caring about most things and started caring a lot more about the things that mattered. She gets real about the line between authenticity and being difficult, why she owns her role in conflict instead of playing the victim,...
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Too Much for Some, Just Right for Others: Amy Cordero-Houk on Being Authentic, Unapologetic, and Done with Chasing Everyone's Approval
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